Facebook and Instagram Commerce require a live product feed with a link, image, description, price, and — critically — a valid checkout URL.
Webflow provides a live data feed, but it stops short of a complete solution. Product options like sizes or colors can’t sync as selectable variants, and Webflow’s checkout system doesn’t play nicely with third-party platforms.
That means while you can technically sync your product catalog, customers coming from Facebook or Instagram can’t choose their size or finish checkout properly.
Even if you generate your own data feed through Webflow’s API, you’ll hit the same wall — the checkout link simply doesn’t work.
Instead of taking a shopper directly to their selected product, they’re dropped into an empty cart, forced to search for the item they just clicked.
For small brands, that’s more than friction — it’s a broken pipeline from discovery to purchase.
Case Study: 606Laces
When Chicago-based lace brand 606Laces tried to sync their products to Facebook Commerce, their feed connected — but customers couldn’t buy.
Product listings appeared beautifully on Meta’s storefronts, but none of the “Shop Now” buttons led to a working checkout. Webflow’s cart system didn’t support deep links, and its built-in data feed couldn’t pass SKU or option data through to external platforms.
The result:
- Lost sales from abandoned social checkouts
- Stale catalogs with outdated inventory
- Manual updates just to keep Facebook listings alive
What should have been a frictionless commerce flow — from scroll to sale — broke down completely.
Building a Fix
Instead of waiting for Webflow to fill the gap, we built our own solution.
The challenge was clear:
“How do we sync Webflow Commerce with Facebook Commerce — including product variants and working checkout links — without rebuilding the store?”
We started by mapping Webflow’s hidden product structure through its API:
- Product IDs
- SKU properties (sizes, colors)
- Variant inventory and pricing
Then we engineered a system that could:
- Fetch all products and SKUs via Webflow’s API
- Structure them into a Facebook-compatible product feed
- Auto-generate checkout URLs that actually work
Within one week, the prototype was functioning.
Within two weeks, it was live on 606Laces.com — Facebook recognized the feed, and customers could select sizes and check out directly.
Introducing DistroSync
That prototype became DistroSync — a new bridge between Webflow Commerce and the rest of the eCommerce world.
DistroSync connects securely to a brand’s Webflow site using OAuth, fetches products and SKUs in real time, and outputs a fully valid Facebook Commerce feed — complete with product options, inventory tracking, and live checkout URLs.
The current system is in its final development stage, but it already:
- Runs on Convex for real-time data and logic sync
- Authenticates through Webflow OAuth
- Generates feeds compatible with Facebook Commerce Manager
Every brand’s data remains private and isolated.
What’s Next
Now that the prototype works, our solution will soon be available in production.
Our focus is simple:
Get Webflow → Facebook Commerce right.
Make it stable, seamless, and fully automated.
From there, DistroSync can expand to other platforms where demand exists — starting with TikTok Shop, Amazon Seller Central, and Google Shopping.
Each one will use the same foundation: a unified, automated sync layer that turns any Webflow store into a connected distribution system.
The Vision
Webflow lets brands design and manage beautiful storefronts.
DistroSync makes sure those storefronts can sell anywhere.
From one broken checkout link at 606Laces to a functioning integration built in under two weeks, DistroSync is proof that independent creators can engineer their own distribution systems — faster and smarter.
Built by Brhyt™
A creative systems company building connective tissue between creativity, commerce, and automation.