Ellevents Unlimited is undergoing a business revival and with it a brand redesign. We "ellevated" the visual identity by keeping it's original southern belle aesthetic and balancing out the mark's form by carving out a modern Along with the mark you will find a much more suitable color palette keeping true to its core. We 'rosied' the original pink tones that were much more peach leaning and added darker tones and complimentary greens to make the color palette as a whole more gender neutral as it will appeal to both feminine and masculine markets.
The work with Ellevents is an ongoing project and there is more to be expected. The below is a draft of their storyboard.