A creative systems company for the AI era.
Operating through Studio & Productions.

Student Debt Sweep

An experiment in automation and curiosity.
What happens if a system could fund the elimination of student debt — not through donations, but through its own self-contained loop?

Student Debt Sweep is a working prototype that tests that idea. It operates as an automated sweepstakes funded by an independently run store. No purchase or entry is required to win, but every sale contributes a share of profits to the debt-destroying pool. No store purchases, no fund, no winner — a closed circuit of participation and reward.

Not a company or foundation — simply a mechanism built to observe what happens when design, commerce, and code align around one clear task.

Visit now at studentdebtsweep.com

Facebook and Instagram Commerce require a live product feed with a link, image, description, price, and — critically — a valid checkout URL.

Webflow provides a live data feed, but it stops short of a complete solution. Product options like sizes or colors can’t sync as selectable variants, and Webflow’s checkout system doesn’t play nicely with third-party platforms.

That means while you can technically sync your product catalog, customers coming from Facebook or Instagram can’t choose their size or finish checkout properly.
Even if you generate your own data feed through Webflow’s API, you’ll hit the same wall — the checkout link simply doesn’t work.

Instead of taking a shopper directly to their selected product, they’re dropped into an empty cart, forced to search for the item they just clicked.

For small brands, that’s more than friction — it’s a broken pipeline from discovery to purchase.

Case Study: 606Laces

When Chicago-based lace brand 606Laces tried to sync their products to Facebook Commerce, their feed connected — but customers couldn’t buy.

Product listings appeared beautifully on Meta’s storefronts, but none of the “Shop Now” buttons led to a working checkout. Webflow’s cart system didn’t support deep links, and its built-in data feed couldn’t pass SKU or option data through to external platforms.

The result:

Lost sales from abandoned social checkouts
Stale catalogs with outdated inventory
Manual updates just to keep Facebook listings alive

What should have been a frictionless commerce flow — from scroll to sale — broke down completely.

Building a Fix

Instead of waiting for Webflow to fill the gap, we built our own solution.
The challenge was clear:

“How do we sync Webflow Commerce with Facebook Commerce — including product variants and working checkout links — without rebuilding the store?”

We started by mapping Webflow’s hidden product structure through its API:

Product IDs
SKU properties (sizes, colors)
Variant inventory and pricing

Then we engineered a system that could:

Fetch all products and SKUs via Webflow’s API
Structure them into a Facebook-compatible product feed
Auto-generate checkout URLs that actually work

Within one week, the prototype was functioning.
Within two weeks, it was live on 606Laces.com — Facebook recognized the feed, and customers could select sizes and check out directly.

Introducing DistroSync

That prototype became DistroSync — a new bridge between Webflow Commerce and the rest of the eCommerce world.

DistroSync connects securely to a brand’s Webflow site using OAuth, fetches products and SKUs in real time, and outputs a fully valid Facebook Commerce feed — complete with product options, inventory tracking, and live checkout URLs.

The current system is in its final development stage, but it already:

Runs on Convex for real-time data and logic sync
Authenticates through Webflow OAuth
Generates feeds compatible with Facebook Commerce Manager

Every brand’s data remains private and isolated.

What’s Next

Now that the prototype works, our solution will soon be available in production.

Our focus is simple:
Get Webflow → Facebook Commerce right.
Make it stable, seamless, and fully automated.

From there, DistroSync can expand to other platforms where demand exists — starting with TikTok Shop, Amazon Seller Central, and Google Shopping.

Each one will use the same foundation: a unified, automated sync layer that turns any Webflow store into a connected distribution system.

The Vision

Webflow lets brands design and manage beautiful storefronts.
DistroSync makes sure those storefronts can sell anywhere.

From one broken checkout link at 606Laces to a functioning integration built in under two weeks, DistroSync is proof that independent creators can engineer their own distribution systems — faster and smarter.

Built by Brhyt™
A creative systems company building connective tissue between creativity, commerce, and automation.

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Most introductions fade.
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A message forgotten, a card misplaced, a link lost in a chat.
Brhyt™ Contact makes those moments stick.
It turns every introduction—whether in person or online—into a traceable, branded, and measurable connection.

It’s a contact layer that works quietly underneath your brand, linking the physical, digital, and social presence of your company into one cohesive system.

How it’s built

Card — physical or digital, built to your design system.
A tap or scan launches the full experience—profile, links, and next steps.
Site — your branded microsite hosted on your domain.
Houses links, videos, articles, and calls to action. Always consistent, always on-brand.
Directory — the live network of your team.
Each employee gains a dynamic public profile, discoverable inside or outside the company.
Intelligence Layer — analytics, contact capture, and routing.
Every view or interaction becomes structured data—ready for CRM sync or AI follow-up.

How it empowers your team

Brhyt Contact makes your people more company-social—both IRL and URL. Each team member carries an always-on extension of your brand, ready to share in person or online. A tap at a conference, a link in an email signature, a QR on a flyer—all point back to the same ecosystem.

At its core, every profile presents verified contact info, role, and links in a unified branded frame. But for teams that want to go further, an upgrade layer transforms those profiles into living showcases of company work.

Employees can select approved stories, projects, or press mentions from the company feed—or publish short, reviewed highlights that feature their contribution. Those curated stories appear on their individual contact pages and feed back into the company hub, turning introductions into proof of impact.

Don't have a company blog, we can build one into the same system.

It’s an optional storytelling layer—activated when the brand is ready for its people to become its media.

No rented platforms.
No mismatched profiles.
Just a branded adhesive holding your team, your presence, and your audience together.

Brhyt™ Contact
The branded contact layer for modern teams.

Move at the speed of thought.

Brhyt designs and develops systems for better business outcomes, expressed through whatever form the function requires. Sometimes an app. Sometimes an experience. Sometimes art.

Good design builds momentum. Our work exists to clarify purpose, automate process, and create lasting outcomes.

Own > Rent
Function > Format
Simple > Complex
Intent > Attention
Independent > Dependent
Craft > Noise
Build > Perform

Build brands that think for themselves.

Brhyt™ translates creative and technical complexity into usable systems. We blend design, automation, and creative logic to produce outcomes that scale with clarity.

Disciplines:

Brand and communication systems
Web and data infrastructure
Product and process design
Research and creative development

Each project begins with context; what's broken, what's missing, what's next. From there, we design tools that keep working long after the project ends.

"Creative breakthrough exists in the tension between brilliant logic and inspired madness."

Our process turns ideas into infrastructure — shaping clarity into motion.

The line between business and creative work is gone. Brhyt helps small teams and independent brands operate with the speed, clarity, and systems once reserved for large organizations.

Brhyt is a creative systems lab operating as studio and productions companies for functional ideas; engineered for clarity, built for speed, expressed through design.

Brhyt™ as Brand.

Brhyt™ is a vessel. A word that at face-value means nothing, but it's not empty. Unlike brands that incite a visual, concept, or connection before any engagement — Brhyt has near-nil experiential precursors. The brand is different in this way. It's also challenged by this, as most may ask: why, what's the hook? How do you expect to grow if I can't remember the order of the letters?

Yet it's both a proper operation and artist experiment.

The Paradox

Bright (illumination, clarity, intelligence) + Hyte (Scottish archaic for insanity, madness) creates a deliberate collision between rational brilliance and creative chaos — a perfect tension for a creative entity.

"Hyte" selected to create the ultimate creative paradox: the entanglement of illuminating intelligence with flowing (let's say) inspiration. This isn't just visual darkness contrasting phonetic brightness; it's creativity that questions 'sanity'.

Brhyt is phonetically spoken like "bright," yet visually looks dark, possibly anti. For those only hearing it, it strikes light. For those seeing it, mystery.

How It Works

Empty Vessel Advantage: Unlike "Amazon" (marketplace vs. rainforest) or "Apple" (fruit vs. technology), or even Fox News, Fox Ford, Carfox, Foxtrot etc. Brhyt carries zero competing mental associations. Every brand impression is purely our own creation. The name IS the brand strategy — rational enough to be trusted, far enough on the edge to be interesting.

Engagement Equity: The spelling challenge transforms into deeper connection. Once someone learns B-R-H-Y-T, they've invested mental effort, creating stronger brand recall than passive recognition. Temporary friction becomes permanent stickiness.

Untouched Territory: Google "Brhyt" — brhyt.com is the only flag planted, outside of what we last saw were a handful of usernames on social platforms. We have dibs on prime mental and digital real estate of this five-letter combination.

Thoroughly Processed: And I'd add that some of the same may be said of other invented names, yet brhyt is still a bit different. It feels far from common name invention practices i.e. drop a letter, drop the vowels, add a letter, or combine words to sound sophisticated e.g. Diageo. Instead it kind of does all those things and the result is ugly until it isn't.

The Seven Types

Brhyt embodies all seven types of brand names:

‍Descriptive (in application): "Brhyt Studio," "Brhyt Productions"
‍Metaphorical (phonetically): Sounds like "bright"
‍Invented: No existing B-R-H-Y-T word before
‍Lexical (obscured): Hidden "bright" + "hyte" roots
‍Acronym (perceived): Many initially see B-R-H-Y-T
‍Eponym (encoded): A reference to its creator
‍Geographical (digital): Unique online territory

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The Philosophy

Creative breakthrough exists in the liminal spaces of brilliant logic and inspired madness. Brhyt literally embodies this tension in its DNA — it's not simply a name, it's a philosophy encoded in five letters.

The Point

Brhyt™ is a trademark for the things we create. A prompt that readies the mind for how we think and deliver. It requires engagement, it moves at its pace: slow to explore & fast to build.

A brand is the channeling of experience¹ distilled into language² for the negotiation of value³ over emotional resonance⁴ across the spectrum of perception⁵.

Per the world's experts, as written by Brhyt.

Framed brands as "gut feelings" shaped by cumulative experiences

Neumeier, M. (2003). The Brand Gap.

Explored how brands construct hyperreal experiences that replace reality

Baudrillard, J. (1994). Simulacra and Simulation.

Introduced semiotics, the study of signs/symbols as language

Saussure, F. (1916). Course in General Linguistics.

Emphasized brand identity as a "system of symbols" (logos, slogans, narratives)

Aaker, D. (1996). Building Strong Brands.

Theorized cultural capital and value as socially negotiated

Bourdieu, P. (1979). Distinction: A Social Critique of the Judgement of Taste.

Argued brands derive value from collective cultural labor

Arvidsson, A. (2006). Brands: Meaning and Value in Media Culture.

Highlighted emotional salience in brand loyalty

Sharp, B. (2010). How Brands Grow.

Introduced "lovemarks" as brands that inspire loyalty beyond reason

Roberts, K. (2004). Lovemarks: The Future Beyond Brands.

Explained how audiences interpret symbols differently based on cultural context

Hall, S. (1980). Encoding/Decoding.

Analyzed how identity is performed and perceived

Goffman, E. (1959). The Presentation of Self in Everyday Life.

Reinvention is a flex of the creative muscle. It's also proof you're still human.

Stake your ground. Become synonymous. Build a brand so strong it becomes a direct reflection of how you live.

Free your brand’s brilliance.
Defy convention through differentiation.
Generate authentic resonance.
Make the competition irrelevant.
Redefine what’s possible.

a Collision course.

Brands are living abstractions of systems and people. For an abstract to truly work, it must collide with the reality it represents. At the point of highest friction, ideas are stripped to their essence. This is the critical work of reforming and reframing — brand positioning.

Design Language x Applied Expression = Value-Depth.